The American Dream has come a long way since Arthur Miller first envisioned Biff and Willy Loman in 1949. On top of that, the events of 2020 accelerated things even more. The idea that everything is easily attainable is no longer the norm. But what has emerged is a new model for achieving the long touted American Dream. Especially for the automotive retail industry, the path to purchase is changing to skew more digital. There are new and creative touchpoints to interact with consumers. And that is something the insurance industry can learn from.
These shifts in buying habits impact the automotive industry as a whole. As digital becomes more prevalent, the traditional brick-and-mortar method of shopping shifts. All aspects are affected, including insurance. But Americans still want to buy automobiles. Keep in mind that this is likely the second most expensive investment the average consumer will make. A portion of the pursuit towards vehicular happiness will always contain the iconic American car dealership.
Online touchpoints have emerged as a champion for car shopping. Amazon revolutionized buying habits and changed how we purchase products. Our expectations are no longer the same. For consumers, the new model is digital-first. What comes from this is an omnichannel experience that has disrupted the customer journey.
Now, consumers can shop for cars from their couch. They can get integrated AR and VR demos. They can listen to the engine purr from their own home. These non-physical experiences drastically alter the entire buying process. As a result, dealers can no longer slink back in the shadows and wait for the Labor Day rush. The new norm is sellers interacting with potential consumers via omnichannel touchpoints.
So true is this, that many adjacent industries have pivoted the way that they operate. The auto insurance industry has made great strides in the last years to match the emerging tech landscape of the whole auto industry. People want to shop online. They want things provided to them at their fingertips. The American Dream has gone electric with potential. Simple solutions for complex problems need to have a streamlined approach.
All too often, the auto industry (insurance included) has been archaic in keeping up with these progressions. One platform with multiple touchpoints means the consumer can shop at their leisure with honesty and transparency. They can instantly receive multiple quotes for insurance without having to deal with the traditional salesman. At the end of the day, the customer gets the policy that they want for the price they are told. It seems so simple. And that’s because it is.
SimplyIOA is working to change the auto insurance game. By deploying strategic online and digital touchpoints, the auto insurance industry can finally have an omnichannel experience that improves the entire adventure of shopping. The customer journey is not the same as it was even ten years ago. That’s how far we have come. SimplyIOA understands the modern insurance shopper’s pains and provides a tangible solution that bridges consumers and policies in minutes. Check out SimplyIOA today, and discover just how simple getting a new auto insurance policy can be!
